Introduction to Brand Strategy

I was putting together a lesson on branding, but this article from HubSpot says it so much better than I can.  The article talks about some big, well-established brands.  Your small business may not have the budget they do, but good branding doesn’t have to be expensive.  Good graphic design usually is, but the rest is about intention and follow-through.

small business marketing

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Learn the essential components of an effective brand strategy so you can set up one for your company.

Source: Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand